It’s Football Day

It’s Football Day
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Bottom: Wembley Stadium – London, England: Standing in the Royal Family’s Box inside the England National Team’s 90,000 capacity home.

Amsterdam We spent the day going from pub, to bus, to train, to pub as we made our from one end of the Netherlands to the other with 3 Ajax supporters. They took us to a supporter’s pub in the Red Light District, walked us around the home of the club’s infamous firm (known as one of the primary instigators of hooliganism in the Netherlands), and of course took us to the opening match of the Eredivisie (the Dutch top-flight) in the incredible Amsterdam Arena.

Liverpool Hands-down, one of the loudest crowds we’ve ever experienced. In the famous Kop end of the historic Anfield, we stood for 90 minutes, cheering on Liverpool FC in the first match of the Barclay’s Premier League season. This followed a pub crawl the previous day where we learned the ins and outs of what it means to be a Liverpool supporter, from someone who attended every home game on the path to Liverpool’s fabled Champions League final comeback against AC Milan in 2005.

Dortmund Borussia Dortmund vs. Bayern Munich in the German Super Cup, a day-trip to remember. We arrived in the gritty, industrial city of Dortmund around lunchtime, just as a thunderstorm tore through the city. Later that night, 80,000 strong in attendance, the Signal Iduna Park was deafening. Beer showered us from sections above as the stands became essentially a mosh-pit following the match-clinching goal against their arch rivals. In 35 degree heat, bouncing in the legendary Südtribüne terrace, a standing-room only section that facilitates 3-4 people for every 2 seat, we ended the night hoarse. Along the way, we ran a transmedia campaign to document our experience, with written blogs and video episodes profiling each team/city, as we discovered what it means to support some of the world’s most renowned teams on match-day.

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