BY MIGUEL TOPA
Carlos Benevides was a graduate of Centennial College’s radio-television (RTV) program, but now stands as assisstant music director at Edge 102.1 FM.
Benevides’ first ambition was to work for a film production company and through the pro-gram’s job placement at Centennial, Benevides landed a job at the film company MBZ, where things didn’t work out for him.
“I realized it wasn’t for me,” said Benevides, “so I quit my placement after four months.
Despite his lack of enthusiasm for his first stint in the real world, Benevides graduated in June 1998.
It only took two months for him to get hired by Edge 102, one of Canada’s most popular alternative rock stations. He started out in their promotions department giving out prizes.
“I even handed out condoms on the street,” groaned Benevides of one of his many duties in promotions.
In February 1999, Benevides was allowed on the air for the first time, filling in part-time for several shows, including late .night and early morning shows.
By September that year, Benevides was working full-time doing on-air interviews.
He admits he was a bit nerv-ous when he did his first inter-view with a band called N.E.R.D., but that doesn’t mean he doesn’t still get nervous these days.
“If you don’t get nervous, it just means you don’t care,” said Benevides.
By April 2001, Benevides’ positive attitude got him a full-time position as host of Edge 102.1 FM’s weekend morning request show – The All-Request Breakfast.
Benevides answered calls, read e-mails, and greeted visitors to the studio while programming requests “on the fly.”
One year later, after just being promoted in November 2001 to his current position as assistant music director, Benevides became host of a show called Live On The Edge. It’s a show that promotes live events and concerts sponsored by the station, showcases musicians appearing, and possibly performing, live with an in-studio audience.
Currently, Benevides hosts Live On The Edge with co-host, Dave Bookman.
Even up to this point in his career, Benevides admits that everyday is a learning experience for him. “You never stop learning,” he said. His work has garnished praise from his co-workers as well.
“He will be, and already is, a big success in this business,” said The Edge’s program director Dave Farough of Benevides.
“He is a very focused, hard working, creative guy. He loves to learn.”
He is awesome to work with,” added music director Kneale Mann. “He is always in a positive mood … and continues to bring in new and fresh ideas.”